AKMA points to an excellent post by Jacqui Cheng at Ars Technica about the fragmentation of ebook standards. AKMA would love to see a publisher offer an easy way of “pouring” text into an open format that creates a useful, beautiful digital book. Jacqui points to the major hurdle: Ebook makers like owning their own format so they can “vertically integrate,” i.e., lock users into their own bookstores.

Even if there werent that major economic barrier, itd be hard to do what AKMA and we all want because books are incredibly complex objects. You can always pour text into a new container, but its much harder to capture the structure of the book this is a title, that is body text, this is a caption. The structure is then reflected in the format of the book titles are bolded, etc. and in the electronic functionality of the book tables of contents are linked to the contents, etc.. We are so well-trained in reading books that even small errors interrupt our reading: My Kindle doesnt count hyphens as places where words can be broken across lines, resulting in some butt-ugly layouts. A bungled drop cap can mystify you for several seconds. White-space breaks between sections that are not preserved when they occur at the end of page can ruin a good mid-chapter conclusion. Its not impossible to get all this right, but its hard.

And getting a standard format that captures the right degrees of structure and of format, and that is sufficiently forgiving so just about anything can be poured to it is really difficult because there are no such right degrees. E.g., epub is not great at layout info at least according to Wikipedia.

All Im saying is: Its really really hard.