Jeez. I just took a break from working on the last chapter. The paragraph I’d just written mentioned Ethan Zuckerman’s work on how we might get past our smug homophily, followed by a brief reminder that there’s lots of value in having many weak ties. Knowledge disseminates and is retrievable through weak ties, and innovation is often spurred through such networks. I was thinking of adding something about Ronald Burt‘s work on the importance of “structural holes”, i.e., the places between the network clusters; Burt writes: “people who stand near the holes in social structure are at the highest risk of having good ideas.â€
But, instead I stopped for a moment and checked Ethan’s blog. Sure enough, he’s got a substantial, brilliant post about the value of weak ties, Ronald Burt, and the dissemination of news.
Yet another great post from the Ethanator.