A couple of weeks ago, when Nature magazine announced it was starting a peer-reviewed open access journal, PLoS One (a peer reviewed open access journal) welcomed them the way Apple welcomed IBM into the personal computing market:

On January 6, 2011, Nature announced a new Open Access (OA) publication called Scientific Reports. Nature’s news underscores the growing acceptance of OA, as reflected in recent OA journal launches from other traditional publishers such as the BMJ, Sage,  AIP (American Institute of Physics) and APS (American Physical Society). Please spread the word either via this blog post or download this PDF.

Inspired by Apple

The Nature entry into the open access field is a big deal. So is Nature’s support of Creative Commons. I’ve had a chance to spend some little time with folks at Nature, and know them to be passionate about making the work of science more accessible. So, this is good news all around.