There was a reason we used that ridiculous word to refer to the loose collection of bloggers: Back in the early 2000s, we were reading one another’s blogs, responding to them, and linking to them. Blogging was a conversational form made solid by links.
It’s time to get back to that. At least for me.
Tweeting’s great. I love Twitter. And I love the weird conversational form it enables. But it’s better at building social relationships than relationships among ideas: I can easily follow you at Twitter, but not ideas: hashtags (lord love ‘em) let us do a little tracing of tweetful interactions, but they’re really more for searching than for creating dense clouds of ideas in relation.
Facebook’s great. I mean, not so much for me, but I understand it’s popular with the kids today. But there again the nodes are social more than ideas. Yes, you can certainly get a thread going, but a thread turns the post into the container.
Medium.com’s great. I actually like it a lot, and publish there occasionally. But why? I don’t use if for its fluent writing experience; these days I prefer more rough-hewn tools such as Markdown. Medium is a comfortable way of publishing: posting something in an attractive form in the hope that strangers will read it.
I’m in favor of all of these modalities: the shout-out of tweets, the social threading of Facebook, the old-school-made-new publishing of Medium.com. But…
Blogs are — or at least were — different. They are an individual’s place for speaking out loud, but the relationships that form around them were based on links among posts, not social networks that link among people. I’m all for social networks, but we also need networks of ideas.
Bloggy networks of ideas turn into social links, and that’s a good thing. An entire generation of my friendships formed because we were blogging back and forth, developing and critiquing one another’s ideas, applying them to our own circumstances and frameworks, and doing so respectfully and in good humor. But the nodes and the links in the blogosphere form around topics and ideas, not social relationships.
Blogging was a blogosphere because our writing and our links were open to everyone and had as much persistence as the fluid world of domains enables. You could start at one person’s blog post, click to another, on to another, following an idea around the world…and being predisposed to come back to any of the blogs that helped you understand something in a new way. Every link in every blog tangibly made our shared world richer and more stimulating.
Appropriately, I’m not the only person who misses the ol’ sphere. I came across a post by my blogging friend Thomas Vander Wal. That led me to a post on “Short-form Blogging” by Marco Arment. He links to the always-interesting and often awesome Gina Trapani who also suggests the benefits of thinking about blogging when you have an idea that’s about the size of a paragraph. Jason Snell, too. Jason points to a post by Andy Baio that’s exults about what could be a resurgence of blogging. In the comments section, Seth Godin raises his hand: “I never left.”
Isn’t it obvious how awesome that is? A clickable web of ideas! What a concept!
So, I’m happy to see all the talk about shorter posts as a way of lowering the hurdle to blogging. But my main interest is not in getting more paragraph-length ideas out in the world, although that’s good. But it’s especially good if those paragraphs are in response to other paragraphs, because I’m mainly interested in seeing webs of posts emerge around ideas …. ideas like the value blogs can bring to an ecosystem that has Twitter, Facebook, and Medium in it already.
Blogs aren’t for everyone, but they are for some of us. Blogs aren’t for everything, but they sure as hell are for something.
(And now I have to decide whether I should cross-post this at Medium.com. And tweet out a link.)